Equipped for Success
By Meline Beach
According to the National Association of Convenience Stores (NACS), foodservice is now one of the highest-margin categories in the industry, contributing significantly to store profits. C&G retailers must rely on quality foodservice equipment that delivers reliability, efficiency, and versatility to capitalize on this trend and seize this significant revenue driver.
The Role of Quality Foodservice Equipment
Foodservice success is largely dependent on the quality of the equipment used to prepare food safely, efficiently and consistently. In a highly competitive market, offering fresh, high-quality food and beverages is essential to attracting and retaining customers. This is where companies like TFI and GBS come in, providing C&G retailers with the tools they need to succeed.
“TFI is a leading foodservice equipment provider to the C&G channel,” says Judi Saliba, senior sales executive at TFI. “We offer a range of equipment, including frozen carbonated beverage (FCB) machines, specialty and bean-to-cup coffee equipment, combi ovens, and air fryers. These products are essential for stores looking to elevate their foodservice offerings.”
Granett Douglas, vice president, Foodservice from GBS echoes this sentiment, noting that GBS also provides a wide range of equipment specifically tailored to the needs of the C&G channel. “GBS sells a range of equipment, including convection ovens, high-efficiency fryers, refrigeration units, and heated merchandising and countertop equipment,” he says. “These products are designed to enhance the c-store experience by offering efficient, high-quality foodservice solutions.”
Flexible Options and Consultation Services
The needs of C&G stores can differ widely based on factors like store size, location, the extent of their foodservice offerings, and their target market. While some stores may only need basic equipment like roller grills, others might opt for more extensive setups, including fryers, combi ovens, and specialized refrigeration systems.
Investing in foodservice equipment can be a major financial commitment for C&G operators. To help ease this burden, both TFI and GBS provide flexible options for acquiring the necessary equipment.
“Our equipment is built to enhance profitability, and we assist operators in selecting the right features, such as production capacity, that align with their market,” says Saliba. “TFI’s adaptable approach allows retailers to tailor their investment to fit their specific needs.”
Douglas adds that GBS also connects c-store operators with programs that offer rental or trial options with various financing solutions. “Companies like SilverChef or Econolease provide options that make it easier for operators to obtain the equipment they need without a substantial upfront investment,” he notes.
Beyond offering flexible purchasing options, these companies also provide comprehensive consultation services, helping C&G operators make well-informed decisions.
Douglas emphasizes, “Our team is skilled in helping operators select equipment that meets their specific requirements. This process involves ensuring the store’s infrastructure—such as having enough electrical outlets, proper ventilation, and adequate space—is suitable for the equipment.”
GBS adopts a tailored approach when partnering with C&G operators. Douglas adds, “Instead of offering standardized packages for various levels of foodservice programs, we concentrate on delivering customized solutions that address each store’s unique needs. Our services include comprehensive design plans, developing standard operating procedures (SOPs) for our clients, and conducting in-house chef demonstrations and testing.”
Similarly, TFI understands the importance of customizing equipment solutions to fit each store’s individual needs. They work closely with clients to identify the most effective equipment options that enhance profitability and optimize operational efficiency.
This personalized strategy ensures that every C&G operator receives the appropriate tools and support needed to maximize their foodservice program, regardless of the operation’s size or scope.
Top-Selling Equipment and Key Features
When selecting foodservice equipment for the C&G channel, certain products consistently stand out. TFI’s top-performing items include frozen carbonated beverage (FCB) machines and Franke bean-to-cup coffee systems. According to Saliba, “FCB and coffee are critical to driving profitability in the C&G sector. These products are key in attracting a diverse customer base.”
Saliba also emphasizes the longevity of their equipment, stating, “Our machines are built to last, and our factory-trained technicians provide parts and service, ensuring that our clients can get back to business and profitability with minimal downtime.”
As businesses increasingly prioritize sustainability, energy efficiency has become a crucial consideration. High-quality foodservice equipment is often more energy-efficient than lower-end alternatives, leading to substantial long-term cost savings. Additionally, energy-efficient machines help reduce utility costs while lowering carbon emissions, aligning with the growing consumer preference for environmentally conscious business practices. For retailers, embracing sustainability not only enhances brand reputation but also attracts customers who value eco-friendly operations.
GBS offers a variety of sought-after equipment, with their combi ovens and PizzaMaster pizza ovens being especially popular among C&G operators. According to Douglas, “Our equipment is valued for its flexibility, efficiency, and consistent delivery of top-notch results. We emphasize efficiency in both hot and cold sections of the store, providing tailored stainless steel solutions and comprehensive refrigeration setups.”
Choosing durable, high-quality equipment is a smart long-term investment. Reliable machines are less likely to fail, particularly during peak times, which helps reduce repair costs and minimizes downtime. This dependability not only prolongs the life of the equipment but also boosts return on investment by lowering overall ownership expenses.
Innovations on the Horizon
As the C&G channel continues to evolve, both TFI and GBS are at the forefront of developing new products that further enhance the C-store experience.
“All of our brands—Taylor, Franke, Henny-Penny, and Lightfry—work on a continuous improvement model,” says Saliba. “This ensures that our equipment remains at the cutting edge of technology and meets the latest industry standards.”
Douglas adds that GBS is also excited about several upcoming innovations. “We are introducing ventless combi ovens, heated merchandising solutions that maximize hold times, and efficiency-driven pizza ovens that allow for maximum versatility,” he says. “We are also bringing forward juicing equipment, offering a healthy alternative for consumers.”
Quality Equipment as a Strategic Investment
Investing in high-quality foodservice equipment is not just about meeting current demands; it’s about positioning a C&G operation for long-term success. Whether it’s through enhancing customer satisfaction, improving operational efficiency, or driving profitability, the right equipment can make all the difference.
The overall customer experience is greatly influenced by the quality of foodservice equipment. Fast, efficient service, combined with high-quality food, creates a positive experience that encourages repeat visits. For example, a high-performance coffee machine that quickly brews a perfect cup can become a key differentiator for a c-store or gas station. Additionally, reliable equipment minimizes wait times and ensures that food is served at the right temperature, further enhancing customer satisfaction.
“Starting a foodservice program can range from a few thousand dollars for basic setups to higher costs for comprehensive, top-tier outfits,” Douglas explains. “But regardless of the investment level, the return on that investment begins from day one. Quality equipment is a money-making proposition.”
The importance of reliable, efficient, and versatile foodservice equipment cannot be overstated. Companies like TFI and GBS are leading the way, providing C&G operators with the tools and support they need to succeed in this competitive market. With the right equipment, C&G stores can transform from simple stops into destinations for high-quality, convenient meals and beverages, ensuring long-term profitability and customer satisfaction. Investing in quality foodservice equipment is essential to staying competitive, meeting consumer demands, and achieving long-term success.
Meline Beach is a Toronto-based communications practitioner and frequent contributor to Convenience and Carwash Canada. In addition to freelance writing, Meline provides communications and public relations support to businesses across Canada. She can be reached at www.mlbcomms.ca.
