Coffee Association of Canada Conference Reminds Everyone About the Importance of Connecting Over a Cup of Coffee
Coffee Association of Canada Conference Reminds Everyone About the Importance of Connecting Over a Cup of Coffee
Toronto, ON – With National Coffee Day coming up on September 29, we’re reminded of not only how much Canadians love their coffee (it’s the most consumed beverage after water), but also about the important social and mental connection that a cup of coffee can provide. Coffee is a great companion for socialization and we’re seeing that we can all use some reconnection moments.
“We’re excited to be holding our conference back in person again on November 14 in Toronto after two years of virtual conferences,” said Robert Carter, president of the Coffee Association of Canada (CAC). “There is something to be said about the positive connection and energy created by sharing a cup of coffee face-to-face. Canadians are craving socialization!”
While the pandemic influenced where and how Canadians consume coffee, it did not stop them from enjoying their favourite beverage, according to the CAC’s proprietary Canadian Coffee Drinking Trends Study. For the last two years, there was a shift to coffee preparation in consumer’s homes, impacting the out-of-home coffee market. However, many are starting to find their way back into the office and into new and old routines. Out of home coffee preparation is significantly higher this year than in 2021.
“In any given month, seven in 10 Canadians will have consumed a coffee in the past day,” says Carter. “According to our 2022 Canadian Coffee Drinking Trends Study, 69 per cent of Canadians 18+ agree that they ‘enjoy socializing with friends/family over coffee. So, with all of these twists and turns, what does The Road Ahead look like? That’s what we’ll be exploring at this year’s conference in Toronto.”
Hosted by Tony Chapman, a diverse group of presenters will share key market data analysis, explore consumer trends and the latest innovations. Attendees will hear from thought leaders and industry experts on the challenges and potential solutions for today and into the future.
- Seize the Data Panel – NPD, Dig Insights, IMI International, NielsenIQ
- CEO Panel discussion moderated by Richard Southern, CityNews Toronto
- Sylvain Charlebois, The Food Professor
- Financial Forum with Benjamin Tal, Senior Economist, CIBC
- Marketing Panel with Keurig Dr Pepper and TikTok Canada
- Realities in today’s green coffee market
- Industry wide initiatives on sustainability, diversity and inclusion
- Charity auction, coffee cocktails and more!
Information about the Coffee Association of Canada and the upcoming conference is available at coffeeassoc.com/annual-conference.
