By Andrew Klukas
By David Dougherty
In July 2018, the federal government will legalize the production and distribution of non-medical cannabis. Between now and then, the provinces and territories will have to decide how to adapt to this legislation. Whether or not one agrees with legalization, everyone can agree with the goal of putting an end to the illegal cannabis trade and moving products into a regulated system in which products can be taxed and where quality standards and controls protect citizens. Convenience stores and distribnutors have an important role to play in ensuring this happens.
In just a few short years much of the stigma associated with cannabis products will have disappeared because the era of prohibition will have come to an end. In order to ensure the successful transition from the existing illegal market to a controlled and secure legal market, officials need to craft regulations with a clear view to the future. This will require suitable pricing, clear and responsible product differentiation, and a sufficient distribution network for the sale of legal products.
When consumption is legalized, the channels of distribution must allow sufficient access to the corresponding legal products. The new legal industry must be as inclusive as possible or underground activity will persist and, potentially, thrive. If prohibition is ended for consumers, but the options to legally purchase products are too limited, the conditions for a boom in the supply of illegal products through the underground market will be created. This is precisely what the province of Ontario is inviting through its recent proposal to limit supply to 150 government-owned sites by 2020. That distribution model will be vastly inadequate for Ontario and would ensure that the illegal market thrives as the most convenient option for many consumers.
Today, it’s easy to buy cannabis. If it is hard to buy from legal sellers tomorrow, people will just continue to buy it elsewhere.
Convenience stores are served by a distribution system that supports the legal sale of a variety of controlled goods, such as tobacco, and are ready to adapt to include distribution of cannabis products as well. The stringent controls already in place to secure the collection of provincial and federal taxes on such products can accommodate any new products requiring similar controls — be they provincial or interprovincial.
Convenience stores are well-prepared to handle the variety of quality-controlled products that will soon be entering the legal market. They successfully handle a variety of age-restricted products including alcohol in underserved or remote areas, and Health Canada studies confirm the strength of their commitment to age-testing. They are highly capable of safely handling legal cannabis products subject to the regulations federal and provincial governments put in place to control their sale. Their geographic reach ensures a ready-made and secure distribution channel to ensure taxes are collected and to maximize public safety by ensuring people have access to safe, regulated cannabis as opposed to black market products.
As well, new security technologies, protocols and training can be put in place to support responsible, legal retailing and mitigate other possible risks. The movement toward cannabis legalization in North America has created growing interest in the development of new technologies to aid in the controlled distribution of legal cannabis products. Emerging dispensing technologies can assist in both product selection and provide enhanced age verification. Regulations governing the sale of legal cannabis products must be forward-looking enough to accommodate and thus encourage the further development of such technologies.
Utilizing an already established and proven distribution chain will not only ensure broader access (and therefore the best chance to displace the illegal market) but also allow the government to achieve that goal in the most cost-efficient manner. The alternative of government monopolies for distribution would entail the high capital costs of setting stores which taxpayers would ultimately have to pay for.
The most logical regulatory path to success is one that accommodates enhanced age verification technologies and techniques through the convenience store channel. This will also address any concerns the public may have about socially responsible retailing.
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> Armor All’s Essential Blends oil-infused air fresheners
CINCINNATI, OH – June 11, 2018 – DeanHouston, Inc., a leading full-service, business-to-business, integrated marketing communications firm, will celebrate its 30th anniversary as an agency this year.
Since launching in the summer of 1988, DeanHouston has undergone a significant transformation mirroring that of the rapidly evolving business landscapes in which it operates. With co-founders Dale Dean, Greg Houston and Pam Houston at the helm – and also as the only staff members – their small technical products-focused boutique agency quickly developed into a fully integrated organization that today employs more than 70 talented marketing professionals operating from the company’s offices located in Cincinnati, Los Angeles, Chicago and Shanghai.
The company boasts a full range of integrated marketing services, beginning with strategic marketing followed by traditional and digital marketing strategies, brand development, graphic design, web design and development, media and publicity, video production, and 3D animation. DeanHouston is also at the forefront of virtual and augmented reality, which is rapidly being embraced in the technical products service industries.
TORONTO, Ont. - We have turned the corner on harsh winter weather, and spring is here.
Spring is a time of renewal and refreshment as nature comes back to life, giving friends and family the opportunity to spend more time outdoors. As we trade icicles for flowers and snow angels for pool loungers, the warmer weather brings sights and smells that brighten up our day. Smells of lavender, vanilla, citrus and eucalyptus are just a few of the familiar and inviting scents gifted to us by spring.
Even though scents of nature fill the springtime air, some people may have too much on their to-do lists to truly relax and enjoy the outdoors. Armor All is now bringing the natural scents of spring directly into your car. The new Essential Blends air fresheners are infused with essential oil blends of lemon bergamot, eucalyptus mint, pink grapefruit, citrus pomegranate and vanilla lavender, giving you the scents of spring wherever you go.
"The inspiration behind Essential Blends came from looking at the average person's daily to-do list and thinking of how we could make those little in-between moments relaxing," says Megan Currie, Spectrum Brands director of marketing for Armor All. "A lot of people are in their cars for a good portion of their day, whether they are commuting to work or doing errands. We wanted to transform that daily routine into a comforting experience."
Essential oils are known for their refreshing and restorative properties. Helping to relieve headaches, relax the mind or even energize the body, the benefits from essential oils are endless.