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> Armor All’s Essential Blends oil-infused air fresheners
CINCINNATI, OH – June 11, 2018 – DeanHouston, Inc., a leading full-service, business-to-business, integrated marketing communications firm, will celebrate its 30th anniversary as an agency this year.
Since launching in the summer of 1988, DeanHouston has undergone a significant transformation mirroring that of the rapidly evolving business landscapes in which it operates. With co-founders Dale Dean, Greg Houston and Pam Houston at the helm – and also as the only staff members – their small technical products-focused boutique agency quickly developed into a fully integrated organization that today employs more than 70 talented marketing professionals operating from the company’s offices located in Cincinnati, Los Angeles, Chicago and Shanghai.
The company boasts a full range of integrated marketing services, beginning with strategic marketing followed by traditional and digital marketing strategies, brand development, graphic design, web design and development, media and publicity, video production, and 3D animation. DeanHouston is also at the forefront of virtual and augmented reality, which is rapidly being embraced in the technical products service industries.
TORONTO, Ont. - We have turned the corner on harsh winter weather, and spring is here.
Spring is a time of renewal and refreshment as nature comes back to life, giving friends and family the opportunity to spend more time outdoors. As we trade icicles for flowers and snow angels for pool loungers, the warmer weather brings sights and smells that brighten up our day. Smells of lavender, vanilla, citrus and eucalyptus are just a few of the familiar and inviting scents gifted to us by spring.
Even though scents of nature fill the springtime air, some people may have too much on their to-do lists to truly relax and enjoy the outdoors. Armor All is now bringing the natural scents of spring directly into your car. The new Essential Blends air fresheners are infused with essential oil blends of lemon bergamot, eucalyptus mint, pink grapefruit, citrus pomegranate and vanilla lavender, giving you the scents of spring wherever you go.
"The inspiration behind Essential Blends came from looking at the average person's daily to-do list and thinking of how we could make those little in-between moments relaxing," says Megan Currie, Spectrum Brands director of marketing for Armor All. "A lot of people are in their cars for a good portion of their day, whether they are commuting to work or doing errands. We wanted to transform that daily routine into a comforting experience."
Essential oils are known for their refreshing and restorative properties. Helping to relieve headaches, relax the mind or even energize the body, the benefits from essential oils are endless.
Tanknology largest company in the world devoted to compliance solutions for petroleum systems. If you operate an underground or an aboveground petroleum fueling system, you are no doubt governed by multiple environmental regulations. In our blog, we discuss topics of interest to our industry community; whether it be a regulatory development, our take on breaking industry news, news from our company, or anything else we believe may be of interest the tank compliance community. We hope you will join us in the conversation.
With 30 years of technological advances and the strongest end-to-end support network in the world, PDQ is the undeniable partner for car wash solutions and success.
Founded in 1969, Belanger, Inc. is a full-line car wash equipment manufacturer whose offerings maximize wash bay Profit-Per-Foot™.
She later learned the SUV driver in front of her had hit the brakes, causing his vehicle to hop off the conveyor and come to a stop. Martinez’s car, being propelled by the car wash, rammed into his multiple times. Both drivers were uninjured, but the man who caused the incident immediately sped away. Next, the car wash attendant informed Martinez the business wasn't technically responsible for damages, leaving her with a damaged bumper that would cost $1,000 to repair — due to an accident that wasn't even her fault.
Martinez is not alone. Carwash pileups are happening more often than ever, but, like many patrons, she was unaware such accidents occurred. However, the carwash industry is painfully aware of the problem. And while they do their best to avoid in-tunnel collisions, they face two major challenges.
Why Pileups are On The Rise
Many carwashes now offer unlimited plans, meaning their customers can pay a monthly fee to wash their car as often as they like. These plans have become more popular in recent years, and that means more drivers are washing their cars more often than ever before. Increasing demand, in turn, increases the probability of in-tunnel pileups caused by driver error.
Driver error is the most common cause of pileups at conveyor-driven car washes. In this scenario, a driver accidentally hits the brakes or shifts out of neutral, which causes their vehicle to hop the roller. If the car stops moving and the conveyor isn't stopped, vehicles collide into each other and create a pileup similar to the one described at the outset.
Self-driving technology also contributes to in-tunnel collisions. Some new cars are programmed to avoid accidents by applying the brakes when a threat is detected. During a car wash, this technology can be problematic because spinning brushes and other equipment may be mistaken as threats. In this scenario, the technology detects the threat, applies the brakes, and the vehicle hops the roller, which causes a pileup. Auto manufacturers are aware of this problem, and some publish instructions for carwash mode, but most drivers are unaware of the risk so they usually don’t know to look for these instructions in the first place.
The Impact of In-Tunnel Pileups
Regardless of the cause, car wash pileups create havoc beyond physical damage or repair costs. Not only are victims usually liable for damages, an auto collision can be traumatic. Those factors often make for a less-than-favorable carwash experience. According to Understanding Customers by Ruby Newell-Legner, 91 per cent of customers never return to a business after a negative experience. And the impact does not stop there. Research from American Express found Canadians tell an average of 16 people about a bad experience with a business. And when shared via social media, the reach can extend much further — to thousands of social media users.
Customers regularly post their experiences with businesses on sites like Facebook, Yelp, and Twitter. Negative reviews drive potential customers away and can deteriorate even the strongest of brands. Stories about carwash pileups rarely go viral, but when they do, they can end up in the news — like the Amber Martinez story. In one case, the carwash paid for the victim’s damages — even though they had no legal obligation to do so. It was easier for the business to pay than suffer the bad publicity.
But there’s more. According to Michael Benmosche, National Car Wash Insurance Program Manager at McNeil and Company, in-tunnel collisions often cost operators four times as much as direct damage costs. Indirect costs include time spend by staff dealing with collisions, lost production due to a stopped conveyor, loss of business caused by a negative public image, and the cost of training new employees.
Carwash pileups increase new employee training costs because accidents decrease morale and can contribute to a high turnover rate. For starters, if an accident occurs on an employee’s watch, they may feel responsible. Secondly, interacting with unhappy customers can be taxing. For a pileup victim, being informed the carwash isn’t covering damage costs may cause stress and frustration — and stressed, frustrated customers aren’t always known to be kind. If pileups happen regularly at a carwash, being treated poorly by customers may be enough to make any employee want to find a new job.
Preventing Car Wash Pileups
Motivated by the significant negative impact of in-tunnel accidents, operators have historically addressed the problem in several ways. Some have an employee monitor the tunnel from inside; others increase the space between cars or decrease conveyor speeds. But these are merely stopgaps. After enough time standing and staring, an employee in such a distracting environment is bound to make a mistake. And slowing production hurts the bottom line. With these dilemmas in mind, carwash owners have been desperate for a better approach to preventing collisions.
Rising demand for an effective, permanent solution is bringing forth a new class of carwash technology: full-tunnel collision prevention. This kind of system uses computer vision and machine learning to prevent accidents and improve operational capacity. It’s an automated solution to the pileup problem that ultimately helps operators increase profitability. The system integrates with tunnel controllers and monitors the operation through cameras most carwashes already have installed. If the computer vision detects a stopped car, it stops the conveyor faster than humanly possible and prevents an accident from occurring.
In this case, stopping the conveyor helps operators increase production. It may seem counterintuitive, but full-tunnel accident prevention drastically cuts downtime related to incidents. Preventing an accident means spending a few minutes to reposition a vehicle on the conveyor instead of accruing the indirect costs related to pileups.
Knowing that reliable machinery is monitoring the tunnel also makes operators more confident, allowing them to increase production and decrease downtime. They are able to operate at faster chain speeds with less space between cars— adjustments that result in more cars per hour, and more peace of mind for both carwash operators and drivers.
While the pileup problem has been growing due to increasing customer demand and auto-braking vehicles, full-tunnel collision prevention systems could very well be the answer. Such a solution eliminates the need to slow production or rely on humans to monitor the tunnel. It effectively avoids pileups and allows operators to increase production and decrease downtime. Thanks to the machine learning and computer vision offered by reliable accident-prevention systems, the direct and indirect damages caused by in-tunnel collisions may soon be a thing of the past.
It was a big day for Amber Martinez. She was to appear as the maid of honor in her sister-in-law’s wedding. While running a few last minute errands, she decided to roll through the carwash. Partway through the tunnel, Amber felt a bump, then another bump and thought, “Oh, no! Am I getting hit?”