by: Jim Goetz
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> Armor All’s Essential Blends oil-infused air fresheners
CINCINNATI, OH – June 11, 2018 – DeanHouston, Inc., a leading full-service, business-to-business, integrated marketing communications firm, will celebrate its 30th anniversary as an agency this year.
Since launching in the summer of 1988, DeanHouston has undergone a significant transformation mirroring that of the rapidly evolving business landscapes in which it operates. With co-founders Dale Dean, Greg Houston and Pam Houston at the helm – and also as the only staff members – their small technical products-focused boutique agency quickly developed into a fully integrated organization that today employs more than 70 talented marketing professionals operating from the company’s offices located in Cincinnati, Los Angeles, Chicago and Shanghai.
The company boasts a full range of integrated marketing services, beginning with strategic marketing followed by traditional and digital marketing strategies, brand development, graphic design, web design and development, media and publicity, video production, and 3D animation. DeanHouston is also at the forefront of virtual and augmented reality, which is rapidly being embraced in the technical products service industries.
TORONTO, Ont. - We have turned the corner on harsh winter weather, and spring is here.
Spring is a time of renewal and refreshment as nature comes back to life, giving friends and family the opportunity to spend more time outdoors. As we trade icicles for flowers and snow angels for pool loungers, the warmer weather brings sights and smells that brighten up our day. Smells of lavender, vanilla, citrus and eucalyptus are just a few of the familiar and inviting scents gifted to us by spring.
Even though scents of nature fill the springtime air, some people may have too much on their to-do lists to truly relax and enjoy the outdoors. Armor All is now bringing the natural scents of spring directly into your car. The new Essential Blends air fresheners are infused with essential oil blends of lemon bergamot, eucalyptus mint, pink grapefruit, citrus pomegranate and vanilla lavender, giving you the scents of spring wherever you go.
"The inspiration behind Essential Blends came from looking at the average person's daily to-do list and thinking of how we could make those little in-between moments relaxing," says Megan Currie, Spectrum Brands director of marketing for Armor All. "A lot of people are in their cars for a good portion of their day, whether they are commuting to work or doing errands. We wanted to transform that daily routine into a comforting experience."
Essential oils are known for their refreshing and restorative properties. Helping to relieve headaches, relax the mind or even energize the body, the benefits from essential oils are endless.
Tanknology largest company in the world devoted to compliance solutions for petroleum systems. If you operate an underground or an aboveground petroleum fueling system, you are no doubt governed by multiple environmental regulations. In our blog, we discuss topics of interest to our industry community; whether it be a regulatory development, our take on breaking industry news, news from our company, or anything else we believe may be of interest the tank compliance community. We hope you will join us in the conversation.
With 30 years of technological advances and the strongest end-to-end support network in the world, PDQ is the undeniable partner for car wash solutions and success.
Founded in 1969, Belanger, Inc. is a full-line car wash equipment manufacturer whose offerings maximize wash bay Profit-Per-Foot™.
As President of the Canadian Beverage Association I often find myself speaking about the myth that a sugar-sweetened beverages (SSBs) tax can cure obesity while funding a vast array of new programs. The sorry truth, however, as we are seeing jurisdiction after jurisdiction is that a tax of this sort simply does not work – where it has been tried, the evidence is stacking up. Taxation of beverages does not support better health outcomes, it is a tax on the lowest income households and it hurts small business.
We need only to look at where SSB taxes have been implemented to provide the evidence for why they won’t support the public health solutions that most government are trying to achieve. Take Mexico as an example. In the first year of their tax, caloric consumption only decreased by six calories per day in a diet of more than 3,000 calories per day. In addition, 60 per cent of the tax is being paid by the lowest income households.
What is also left out of the conversation about Mexico by pro-tax proponents is that the tax actually applies to a wide variety of products including cakes and snacks. So even when a wide tax net is thrown, it only produces an almost un-measurable reduction of calories in diets.
Most recently in Philadelphia where a soda tax was put in place (1.5-cents-an-ounce), a tax which is 24 times the state excise tax rate on beer, the impact on businesses and consumers has been very direct. Many media outlets are reporting significant job losses and even black-market operations being set up get around the tax. One hundred and fifty unionized delivery drivers have lost their jobs, a local beverage manufacturer has laid off 20 per cent of their workforce and store owners are slashing hours because of lost business. Problems are building for the city as well as revenue from the tax has come in far below what they projected. In July, city officials lowered beverage tax revenue projections by 14 per cent, leaving the pre-kindergarten programs that the tax promised to fund in jeopardy.
To sum it up, as the Wall Street Journal recently did, the Philly beverage tax is a “bust.”
I could also point to Denmark for yet another example where a very broad “fat tax” did not work. Denmark abandoned its tax 18 months after implementation. They noted that not only did the tax increase the cost of goods dramatically, it made no significant impact on individuals obesity or health. And, almost 1300 Danes were out of work as a result of the tax.
For businesses from restaurants to convenience stores, a tax on SSBs has a dramatic effect on their bottom lines. It is a short-sited attempt at solving many very complex health issues like obesity, which we know has numerous contributing factors. Let’s call the tax exactly what it is – as one British Columbia government official called it when researching the idea of a tax – “purely a revenue measure.”
Canadian Beverage Associationwww.canadianbeverage.ca I www.balancecalories.ca1 Mexico's 2016 National Health Survey (ENSANUT), finding that the prevalence of obesity and overweight rose overall from 71.2% to 72.5% among adults from 2012-2016, and among adult women it rose from 73% to 75.6% during that same time frame, a statisticalty significant result.2 “The Proof of the Pudding Denmark's fat tax fiasco.” by Christopher Smvidon, Institute of Economic Affairs.3 As seen on Fox News story “Shoppers avoid sugar tax by crossing county lines”.THE WEIGHT OF BEVERAGE TAXES
Science and research matter when you are talking about the health of Canadians. That is why the Canadian beverage industry has partnered with the Conference Board of Canada to launch the Balance Calories Initiative (BCI). This industry lead initiative aims to reduce the per-capita calories that Canadians get from their non-alcoholic beverage by 20 per cent by 2025. Our industry thrives on innovation and the BCI allows us to do just that. Through portion control, reformulation and innovative in new products we are working towards our 2025 reduction goal.
Our industry will continue to work hard to provide Canadians with choice in the products we produce. We will also support evidence based policy decision that allow for Canadians to make educated decisions. This must be done though, while balancing the ability for the beverage industry to thrive and innovate and continue to support the over 60,000 hard-working Canadians employed directly and indirectly by our industry.
Jim Goetz is president of the Canadian Beverage Association, the national association representing the companies that manufacture and distribute the majority of non-alcoholic beverages consumed in Canada. He also serves as president of the International Council of Beverages Associations, is a member of the board of Encorp Pacific, a provincial product stewardship corporation, and is chair of the board of the Canadian Beverage Container Recycling Association, an industry-led Extended Producer Responsibility organization.
The Ontario Convenience Stores Association (OCSA) is speaking out about the Government of Ontario’s plan to raise the minimum wage to $15 per hour and is urging all convenience store owners and those involved with the c-store industry to do the same.