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Getting Serious about Snacks.

by:Angela Altass

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    TORONTO, Ont. - We have turned the corner on harsh winter weather, and spring is here.

    Spring is a time of renewal and refreshment as nature comes back to life, giving friends and family the opportunity to spend more time outdoors. As we trade icicles for flowers and snow angels for pool loungers, the warmer weather brings sights and smells that brighten up our day. Smells of lavender, vanilla, citrus and eucalyptus are just a few of the familiar and inviting scents gifted to us by spring.

    Even though scents of nature fill the springtime air, some people may have too much on their to-do lists to truly relax and enjoy the outdoors. Armor All is now bringing the natural scents of spring directly into your car. The new Essential Blends air fresheners are infused with essential oil blends of lemon bergamot, eucalyptus mint, pink grapefruit, citrus pomegranate and vanilla lavender, giving you the scents of spring wherever you go.

    "The inspiration behind Essential Blends came from looking at the average person's daily to-do list and thinking of how we could make those little in-between moments relaxing," says Megan Currie, Spectrum Brands director of marketing for Armor All. "A lot of people are in their cars for a good portion of their day, whether they are commuting to work or doing errands. We wanted to transform that daily routine into a comforting experience."

    Essential oils are known for their refreshing and restorative properties. Helping to relieve headaches, relax the mind or even energize the body, the benefits from essential oils are endless.

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Canadian consumers are serious about snacks, looking for more than just a quick treat in the middle of a busy day.

“Power Bar, Pure Protein and Vector were some of the original big brand protein bars,” notes Valles. “Over the last few years KIND and Clif have truly ignited the category, as seen with the recent introduction of Kashi JOI bars. Customers are reaching less for the bag of chips and more for the bag of nuts or trail mix.”

More and more people are becoming vegetarian for various reasons, says Eric Jackalin, business development manager, Western Canada, Marsham International Food Brokers.

People are realizing, as they try new, healthier products, that they don’t need snacks that are high in sugar, says Peter Neal, co-owner Neal Brothers Foods, which makes their own products as well as acting as a distributor for other brands.

Keep Calm and Snack On Neysa Davies, senior marketing insights manager with Tree of Life Canada provides the following information on how snacks are now viewed as fulfilling three primary tasks:

Nourishment – delivery of daily sustenance, long-term nutrition

  • Key attributes for nourishment are: whole grains, fiber, protein, minimal sugar, probiotics, water.
  • Examples: whole fruit and vegetables, nut and granola bars like Taste of Nature or Nakd bars.

 

Optimization – Helps one to fulfill physical and mental performance demands.

  • Key attributes for optimization are: protein, vitamins and minerals, antioxidants, and adaptogenic botanicals.
  • Examples: energy and sports drinks, meat protein snacks such as Fusion Jerky, protein bars like Clif Kid ZBars, functional beverages such as Pure Kombucha and Water Kefirs.

Pleasure – Fulfills emotional desires for enjoyment, craving and comfort.

  • Key attributes for pleasure are: good taste, distinctive flavor/texture, nostalgia, surprise & delight, global flavors, indulgence.
  • Examples: chocolate and candy, baked goods, chips, popcorn, ice cream and novelties.

 

Keep these consumer motivations in mind as you build your retail strategy for healthy snacking, notes Davies.

“Snacking is no longer the simplistic and routine category that it once was; adapt your on-shelf assortment to aid your consumers in meeting their healthy aspirations.”

 

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