By Lee Barter
By David Dougherty
Click button to
be directed to a registration page.
> Armor All’s Essential Blends oil-infused air fresheners
CINCINNATI, OH – June 11, 2018 – DeanHouston, Inc., a leading full-service, business-to-business, integrated marketing communications firm, will celebrate its 30th anniversary as an agency this year.
Since launching in the summer of 1988, DeanHouston has undergone a significant transformation mirroring that of the rapidly evolving business landscapes in which it operates. With co-founders Dale Dean, Greg Houston and Pam Houston at the helm – and also as the only staff members – their small technical products-focused boutique agency quickly developed into a fully integrated organization that today employs more than 70 talented marketing professionals operating from the company’s offices located in Cincinnati, Los Angeles, Chicago and Shanghai.
The company boasts a full range of integrated marketing services, beginning with strategic marketing followed by traditional and digital marketing strategies, brand development, graphic design, web design and development, media and publicity, video production, and 3D animation. DeanHouston is also at the forefront of virtual and augmented reality, which is rapidly being embraced in the technical products service industries.
TORONTO, Ont. - We have turned the corner on harsh winter weather, and spring is here.
Spring is a time of renewal and refreshment as nature comes back to life, giving friends and family the opportunity to spend more time outdoors. As we trade icicles for flowers and snow angels for pool loungers, the warmer weather brings sights and smells that brighten up our day. Smells of lavender, vanilla, citrus and eucalyptus are just a few of the familiar and inviting scents gifted to us by spring.
Even though scents of nature fill the springtime air, some people may have too much on their to-do lists to truly relax and enjoy the outdoors. Armor All is now bringing the natural scents of spring directly into your car. The new Essential Blends air fresheners are infused with essential oil blends of lemon bergamot, eucalyptus mint, pink grapefruit, citrus pomegranate and vanilla lavender, giving you the scents of spring wherever you go.
"The inspiration behind Essential Blends came from looking at the average person's daily to-do list and thinking of how we could make those little in-between moments relaxing," says Megan Currie, Spectrum Brands director of marketing for Armor All. "A lot of people are in their cars for a good portion of their day, whether they are commuting to work or doing errands. We wanted to transform that daily routine into a comforting experience."
Essential oils are known for their refreshing and restorative properties. Helping to relieve headaches, relax the mind or even energize the body, the benefits from essential oils are endless.
Tanknology largest company in the world devoted to compliance solutions for petroleum systems. If you operate an underground or an aboveground petroleum fueling system, you are no doubt governed by multiple environmental regulations. In our blog, we discuss topics of interest to our industry community; whether it be a regulatory development, our take on breaking industry news, news from our company, or anything else we believe may be of interest the tank compliance community. We hope you will join us in the conversation.
With 30 years of technological advances and the strongest end-to-end support network in the world, PDQ is the undeniable partner for car wash solutions and success.
Founded in 1969, Belanger, Inc. is a full-line car wash equipment manufacturer whose offerings maximize wash bay Profit-Per-Foot™.
“So 10-15 per cent of your stock is dead, 30 per cent is making you a profit, and who really knows what’s going on with the other 2,200 items? You need to go through your store, pick up each little item and shout “what in the hell have you done for me today?” I’ll bet you’ve got $50,000 worth of junk in every store that doesn’t need to be there. Can you really afford to keep caring for it anymore? Non-selling stock is responsible for over 50 per cent of your cost. It would serve you better in a big hole in the ground behind your store.”
Harsh words? Yes. The reality is that today’s retail marketplace is a tough environment. Shoppers have unlimited options and your competition is tempting them every single day with aggressive pricing and persuasive offers. They demand compelling experience both in-store and at the pump. Their loyalty to you is either renewed or withdrawn with each transaction.
Your pricing strategy and what your customers value requires that you respond quickly and effectively. If you do not, then your ability to improve margins, increase your profits and increase your customer count is lost.
So how does the above effect the point of sale system that you are using or considering to purchase?
The point of sale system your business uses must have the ability and capacity to make it easier to sell the products that your customers want and demand. You need to be using a modern integrated system with back office capabilities that will allow you to improve and widen your margins, increase your basket size and attract new customers. The system must have the ability to supply you with actionable data so that you can make pricing and product decisions that will increase your customer loyalty and your profits.
The system must have the following major attributes:
Features in the system include the following:
In order for you to gain better control of your business, you must have reporting features. You can slice and dice sales data in a variety of ways to determine what products are selling best at what time and to figure out everything from optimal ways to arrange shelves and displays to what promotions are working best and when to change seasonal promotions.
Reporting capabilities should include sales, costs, and profits by individual inventory items, by salesperson, or by category for the day, month and year to date. Special reports can include sales for each hour of the day or for any time period. Additional reports include day-end cash reconciliation work sheets and inventory management. Examine a variety of POS packages to see which comes closest to meeting your needs.
Every business is unique; you may find that none of the off-the-shelf systems meet your requirements. Industry-specific POS packages are available for both gas stations and convenience stores. In addition, some POS system manufacturers will tailor their software to your needs.
Retail is changing quickly. Your ability to better manage your operation to meet the changing retail landscape is vital and should not be feared. You need the capacity to manage your inventory effectively, you need to be scanning your products and you must audit your items to curtail theft.
You have to collect the minute details of every sale, every receiving, audit and analyze them. If you do not, you will not survive.
Lee Barter is senior vice president of Sales & Marketing with Infonet.