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FEATURE STORY

Distribution – the Link to Stocked Shelves

by: Meline Beach

As a retailer, you have choices on how you stock your shelves with the products your customers seek. You can purchase product directly from the manufacturer, shop around at wholesale and cash and carry outlets yourself, or you can work with a distribution partner who represents a number of brands and products.

2. As someone in the middle, how do you best meet the needs of the manufacturers that you represent and the clients you work with?

3. What interesting or unique products do you supply to the C&G channel?

4. Are there instances where it might make better sense for the retailer to shop directly or purchase from the manufacturer directly rather than go through a distributor?

5. What work is required of a retailer in working with a distribution partner?

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