by: Alan Nawoj
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> Armor All’s Essential Blends oil-infused air fresheners
CINCINNATI, OH – June 11, 2018 – DeanHouston, Inc., a leading full-service, business-to-business, integrated marketing communications firm, will celebrate its 30th anniversary as an agency this year.
Since launching in the summer of 1988, DeanHouston has undergone a significant transformation mirroring that of the rapidly evolving business landscapes in which it operates. With co-founders Dale Dean, Greg Houston and Pam Houston at the helm – and also as the only staff members – their small technical products-focused boutique agency quickly developed into a fully integrated organization that today employs more than 70 talented marketing professionals operating from the company’s offices located in Cincinnati, Los Angeles, Chicago and Shanghai.
The company boasts a full range of integrated marketing services, beginning with strategic marketing followed by traditional and digital marketing strategies, brand development, graphic design, web design and development, media and publicity, video production, and 3D animation. DeanHouston is also at the forefront of virtual and augmented reality, which is rapidly being embraced in the technical products service industries.
TORONTO, Ont. - We have turned the corner on harsh winter weather, and spring is here.
Spring is a time of renewal and refreshment as nature comes back to life, giving friends and family the opportunity to spend more time outdoors. As we trade icicles for flowers and snow angels for pool loungers, the warmer weather brings sights and smells that brighten up our day. Smells of lavender, vanilla, citrus and eucalyptus are just a few of the familiar and inviting scents gifted to us by spring.
Even though scents of nature fill the springtime air, some people may have too much on their to-do lists to truly relax and enjoy the outdoors. Armor All is now bringing the natural scents of spring directly into your car. The new Essential Blends air fresheners are infused with essential oil blends of lemon bergamot, eucalyptus mint, pink grapefruit, citrus pomegranate and vanilla lavender, giving you the scents of spring wherever you go.
"The inspiration behind Essential Blends came from looking at the average person's daily to-do list and thinking of how we could make those little in-between moments relaxing," says Megan Currie, Spectrum Brands director of marketing for Armor All. "A lot of people are in their cars for a good portion of their day, whether they are commuting to work or doing errands. We wanted to transform that daily routine into a comforting experience."
Essential oils are known for their refreshing and restorative properties. Helping to relieve headaches, relax the mind or even energize the body, the benefits from essential oils are endless.
Tanknology largest company in the world devoted to compliance solutions for petroleum systems. If you operate an underground or an aboveground petroleum fueling system, you are no doubt governed by multiple environmental regulations. In our blog, we discuss topics of interest to our industry community; whether it be a regulatory development, our take on breaking industry news, news from our company, or anything else we believe may be of interest the tank compliance community. We hope you will join us in the conversation.
With 30 years of technological advances and the strongest end-to-end support network in the world, PDQ is the undeniable partner for car wash solutions and success.
Founded in 1969, Belanger, Inc. is a full-line car wash equipment manufacturer whose offerings maximize wash bay Profit-Per-Foot™.
It’s no surprise that many carwash owners are eyeing mobile apps and mobile technology as an innovative way to reach their customers and generate more revenue for their operations, but understanding what makes a carwash mobile app successful is a critical first step before introducing a product like this to your own market.
Just like not all cars are created equal, not all mobile apps are created equal either, and it’s important to identify what separates the ones that will position you for success versus those that could tarnish your brand and leave your customers frustrated.
Big Opportunity for Forward-Thinking Carwash Brands
When done correctly, a mobile app is a powerful marketing and sales tool that can generate significant revenue for a carwash owner that would be very hard to match with any other form of marketing. Big brands in many industries understand this, and Starbucks, for example, has one of the most successful mobile apps for a business of all time. Despite being around for decades and having a mobile app for just a few years, Starbucks expects roughly 50 per cent of their multi-billion-dollar revenue for U.S. stores to come directly through their mobile app within the next year, which is an astounding number. Wash owners can reap these same benefits on their own scale using similar technology and strategies that are proven to work.
Recipe for Carwash Mobile App Success
Many carwash mobile apps on the market today, unfortunately, are not well positioned for success because they don’t contain the features or customer engagement hooks that offer a lot of value to their end users, nor are they built into a bigger picture marketing strategy for the wash. For example, offering a mobile app to your carwash customers that just offers loyalty reward points, information on your services, or driving directions to your locations is not going to generate the kind of success you are seeking. Most people who download such an app likely won’t use it very much or will eventually delete it because it just doesn’t offer much value. Not to mention, an app must load very quickly, be reliable, easy to navigate, and offer a great user experience, otherwise it will likely meet the same end.
Real-world data has shown that carwash mobile apps that are built on rock-solid infrastructure and have the right set of features can greatly exceed average wash revenues regardless of location. Incentives, entertainment features, fleet account management, and the convenience of purchasing a wash code directly inside the app are just some of the ingredients for a successful carwash app. The right tool for the job can make all the difference in the world, and this type of mobile app can easily be the secret weapon for carwash owners when it comes to boosting sales and staying relevant in today’s digital economy.
The Bigger Picture for Carwash Marketing
When publishing a mobile app that is branded to your wash, it is also important to work with a company that has lots of experience not just with the technology itself but also with marketing it and getting it into the hands of as many customers and future customers as possible. Clear and effective signage at your wash facilities, targeted online ad campaigns to drive downloads, and use of smart links in strategic online locations are just some of the techniques that lead to a successful app. By recognizing that your carwash mobile app is the most critical asset in your digital ecosystem, you’ll be able to leverage your other digital assets, such as website, social media feeds, review sites, e-mail list, SMS list, and more to drive traffic to this tool. After all, a carwash mobile app is the most active form of marketing available to wash owners today.
Future Carwash Software Innovations
When we look at the trends of the carwash industry and the economy as a whole, it’s no surprise that innovative software and technology is becoming a key differentiator between successful merchants and those that are falling behind. We are also seeing the smartphone become the primary controller for many systems, including the latest vehicles on the market. With this in mind, the carwash owners who embrace mobile technology sooner rather than later will reap the greatest benefits when apps can be used to activate the carwash directly from the vehicle’s dashboard. Sound a bit too far-fetched? These capabilities are already becoming a reality, and it’s a matter of time before they become second nature, much like the ability to order groceries from the comfort of your home.