By Sarah Pritzker
By David Dougherty
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> Armor All’s Essential Blends oil-infused air fresheners
CINCINNATI, OH – June 11, 2018 – DeanHouston, Inc., a leading full-service, business-to-business, integrated marketing communications firm, will celebrate its 30th anniversary as an agency this year.
Since launching in the summer of 1988, DeanHouston has undergone a significant transformation mirroring that of the rapidly evolving business landscapes in which it operates. With co-founders Dale Dean, Greg Houston and Pam Houston at the helm – and also as the only staff members – their small technical products-focused boutique agency quickly developed into a fully integrated organization that today employs more than 70 talented marketing professionals operating from the company’s offices located in Cincinnati, Los Angeles, Chicago and Shanghai.
The company boasts a full range of integrated marketing services, beginning with strategic marketing followed by traditional and digital marketing strategies, brand development, graphic design, web design and development, media and publicity, video production, and 3D animation. DeanHouston is also at the forefront of virtual and augmented reality, which is rapidly being embraced in the technical products service industries.
TORONTO, Ont. - We have turned the corner on harsh winter weather, and spring is here.
Spring is a time of renewal and refreshment as nature comes back to life, giving friends and family the opportunity to spend more time outdoors. As we trade icicles for flowers and snow angels for pool loungers, the warmer weather brings sights and smells that brighten up our day. Smells of lavender, vanilla, citrus and eucalyptus are just a few of the familiar and inviting scents gifted to us by spring.
Even though scents of nature fill the springtime air, some people may have too much on their to-do lists to truly relax and enjoy the outdoors. Armor All is now bringing the natural scents of spring directly into your car. The new Essential Blends air fresheners are infused with essential oil blends of lemon bergamot, eucalyptus mint, pink grapefruit, citrus pomegranate and vanilla lavender, giving you the scents of spring wherever you go.
"The inspiration behind Essential Blends came from looking at the average person's daily to-do list and thinking of how we could make those little in-between moments relaxing," says Megan Currie, Spectrum Brands director of marketing for Armor All. "A lot of people are in their cars for a good portion of their day, whether they are commuting to work or doing errands. We wanted to transform that daily routine into a comforting experience."
Essential oils are known for their refreshing and restorative properties. Helping to relieve headaches, relax the mind or even energize the body, the benefits from essential oils are endless.
Tanknology largest company in the world devoted to compliance solutions for petroleum systems. If you operate an underground or an aboveground petroleum fueling system, you are no doubt governed by multiple environmental regulations. In our blog, we discuss topics of interest to our industry community; whether it be a regulatory development, our take on breaking industry news, news from our company, or anything else we believe may be of interest the tank compliance community. We hope you will join us in the conversation.
With 30 years of technological advances and the strongest end-to-end support network in the world, PDQ is the undeniable partner for car wash solutions and success.
Founded in 1969, Belanger, Inc. is a full-line car wash equipment manufacturer whose offerings maximize wash bay Profit-Per-Foot™.
All you need to know about what a loyalty program is, the types of loyalty programs available in Canada, and why you need one for your store.
What is a Loyalty Program?
A loyalty program is basically a way to reward your best customers and to give those customers who don’t come so often an incentive to keep coming back.
What are the Different Types of Loyalty Cards?
Loyalty programs can be set up in various ways and different loyalty cards might reward users with points, cash back, or free items. Some loyalty cards are also credit cards, which reward customers for using their card no matter where they shop.
Cashback Loyalty Card
Cashback loyalty cards let customers earn back money from their shopping. Often, the cashback is given as a credit slip or a reduction on the credit card bill instead of actual cash. Some cashback loyalty programs mail the customer a cheque for the chasback amount.
Cashback loyalty programs can be particularly appealing to consumers when multiple businesses join together in the same program, allowing customers to earn cashback faster. But, some smaller grocery stores run independent cashback programs, giving customers in-store credit slips once they’ve spent a particular amount.
Air Miles/Rewards Points Loyalty Card
Air miles loyalty programs are always popular among Canadians and 81 per cent of Canadian shoppers belong to one. However, you’re not going to be able to set up an air miles loyalty program on your own.
Membership Loyalty Card
This is the simplest type of loyalty card, which makes your customers members of your business community. You create your own card design and give customers special offers and discounts when they show their loyalty card. One option is to send your members regular e-mails about special offers, provide them with coupons for discounts, or tell them about events and promotions around special dates like their birthday or your store’s fifth anniversary. Or, for example, you can have a standing, special offer of one free coffee a month for loyalty program members.
Another variation is to make a punch card that you give to every customer. When they collect 10 punches, for example, they get the 11th purchase for free. This works well for coffee, filling the tank with gas, or for carwashes.
Why Should I Consider a Loyalty Program?
The promise of a free gift, free money, or extra miles from a loyalty program draws shoppers to your business and builds bonds with your best customers. Eighty-four per cent of shoppers are more likely to visit stores that offer a loyalty program.
When you give out a loyalty card, you also gather some of your customers’ personal information in exchange, like their e-mail addresses, dates of birth, or the number of drivers in their households. Then, you can join smart marketers by e-mailing patrons to let them know about your seasonal promotions, send them coupons for their birthdays, or suggest tips on finding car insurance for new drivers. This not only gives them a good reason to visit your business again, it also strengthens their connection with your store.
Loyalty Cards are What Your Customers Expect
Today, nearly every corner carwash and boutique coffee store has some kind of loyalty card. It’s become an expected part of every business, and those businesses that don’t incorporate one into their strategy risk falling behind the competition. Now that you understand how loyalty programs work and what the benefits are of having one, go ahead and set one up yourself!
Sarah Pritzker is a professional writer who specializes in financial markets and trends in Canada and the U.S.