INSTORE AND NUTRITION
by: Dave Bowen
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> Armor All’s Essential Blends oil-infused air fresheners
CINCINNATI, OH – June 11, 2018 – DeanHouston, Inc., a leading full-service, business-to-business, integrated marketing communications firm, will celebrate its 30th anniversary as an agency this year.
Since launching in the summer of 1988, DeanHouston has undergone a significant transformation mirroring that of the rapidly evolving business landscapes in which it operates. With co-founders Dale Dean, Greg Houston and Pam Houston at the helm – and also as the only staff members – their small technical products-focused boutique agency quickly developed into a fully integrated organization that today employs more than 70 talented marketing professionals operating from the company’s offices located in Cincinnati, Los Angeles, Chicago and Shanghai.
The company boasts a full range of integrated marketing services, beginning with strategic marketing followed by traditional and digital marketing strategies, brand development, graphic design, web design and development, media and publicity, video production, and 3D animation. DeanHouston is also at the forefront of virtual and augmented reality, which is rapidly being embraced in the technical products service industries.
TORONTO, Ont. - We have turned the corner on harsh winter weather, and spring is here.
Spring is a time of renewal and refreshment as nature comes back to life, giving friends and family the opportunity to spend more time outdoors. As we trade icicles for flowers and snow angels for pool loungers, the warmer weather brings sights and smells that brighten up our day. Smells of lavender, vanilla, citrus and eucalyptus are just a few of the familiar and inviting scents gifted to us by spring.
Even though scents of nature fill the springtime air, some people may have too much on their to-do lists to truly relax and enjoy the outdoors. Armor All is now bringing the natural scents of spring directly into your car. The new Essential Blends air fresheners are infused with essential oil blends of lemon bergamot, eucalyptus mint, pink grapefruit, citrus pomegranate and vanilla lavender, giving you the scents of spring wherever you go.
"The inspiration behind Essential Blends came from looking at the average person's daily to-do list and thinking of how we could make those little in-between moments relaxing," says Megan Currie, Spectrum Brands director of marketing for Armor All. "A lot of people are in their cars for a good portion of their day, whether they are commuting to work or doing errands. We wanted to transform that daily routine into a comforting experience."
Essential oils are known for their refreshing and restorative properties. Helping to relieve headaches, relax the mind or even energize the body, the benefits from essential oils are endless.
Tanknology largest company in the world devoted to compliance solutions for petroleum systems. If you operate an underground or an aboveground petroleum fueling system, you are no doubt governed by multiple environmental regulations. In our blog, we discuss topics of interest to our industry community; whether it be a regulatory development, our take on breaking industry news, news from our company, or anything else we believe may be of interest the tank compliance community. We hope you will join us in the conversation.
With 30 years of technological advances and the strongest end-to-end support network in the world, PDQ is the undeniable partner for car wash solutions and success.
Founded in 1969, Belanger, Inc. is a full-line car wash equipment manufacturer whose offerings maximize wash bay Profit-Per-Foot™.
Obviously, the last few years LED lighting technology has advanced successfully to optimize lighting for retail petro/ c-store/carwash sites across Canada and North America.
LED canopy lighting now maximizes lumen output with lower wattages, further reducing energy and eliminating maintenance. LED site lighting has advanced with the same features but even utilizing louvered reflectors to eliminate glare and throw light further into the site.
Even carwash LED fixtures offer bright, white safe environments removing costly maintenance due to such a harsh environment. As well, we can now offer wow factor colour changing in carwashes, which has a proven record of increasing sales not just only for the carwash but increased sales for gas and in store products.
LSI has been a leader in most of these technologies in this market for many years but new LED technologies, other than lighting, now have them at the forefront again and is allowing the retail petro/c-store sites to improve their look and increase sales even further.
Now we have LED illuminated signage with brilliant graphics that are easily changed through a flip frame technology. C-store owners can easily lease this space out to in-store suppliers for x amount of dollars per month, which usually results in a six month or less pay back and then it is a pure profit source. It also offers you and your supplier quick flexibility of displaying new products and exciting promotions.
This type of LED sign technology can be displayed in store front windows or strategically located over product areas on the interior to further enhance the buying experience for your customers.
New colour changing artistic panels that can be mounted in virtually any ceiling can be suspended over specific special areas to promote new or different products. These panels are wirelessly controlled so you can change colours at any time, have a slow colour change or flash over the feature product. As an example, flyers or initial advertising can indicate the consumer to watch for the area of the store featuring a green fixture. This colour takes the eye of the consumer to the featured products and usually leads to the consumer purchasing the special.
LSI SOAR LED Technology
Further to this new LSI SOAR LED technology being utilized in the grocery and auto dealership markets, it can now easily be applied to the retail petro/ c-store to further enhance the buying experience but more importantly supply important data and feedback to the c-store owner as well as identifying buying trends in all age and gender groups.
Again, wireless technology allows for strategic placement of beacons throughout the retail space which will prompt the customer via a brand smartphone app. It will tell them about in store features as they pull into the site or are gassing up. This would lead the consumer to purchase the advertised item and in return the site owner gets all the data on the purchase: age, gender, how often they purchase this item or frequent your site. This may sound like big brother is watching but all this info is freely supplied by the individual when applying for the app and is being used worldwide in various markets.
Electronic paper is now available which allows for shelf labels, static menu screens, price screens, and even full colour motion displays, all through wireless remote programming. As well SOAR brings digital signage displays to the forefront in the c-store industry creating organic customer engagement with eye-catching effects and tantalizing ads to capture your customer’s attention.
Finally, for larger sites with eating or restaurant facilities, truck stops etc, digital menu boards working in conjunction with digital signage and live TV displays all queued together, can offer the customers the ultimate in an eating experience with overall one stop shop capabilities for all involved.
It should be noted that digital signage displays are not just for interior but exterior use as well. Larger sites have utilized this technology for close to road visual advertising that can be seen over a mile away. As well, most of this technology can be centrally controlled from one site to change multiple locations throughout the province or even cross the country.
It is indeed an exciting time for the whole retail petro/c-store industry across Canada and we are very pleased to be able to offer all these unique, exciting technologies to the Canadian market.
Dave Bowen has been the national sales manager for Webco Lighting for 18 years, responsible for LSI LED Lighting in petroleum, commercial, industrial and architectural products across Canada.