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Quality, Variety impact hot beverage sales.

by: Angela Altass

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    TORONTO, Ont. - We have turned the corner on harsh winter weather, and spring is here.

    Spring is a time of renewal and refreshment as nature comes back to life, giving friends and family the opportunity to spend more time outdoors. As we trade icicles for flowers and snow angels for pool loungers, the warmer weather brings sights and smells that brighten up our day. Smells of lavender, vanilla, citrus and eucalyptus are just a few of the familiar and inviting scents gifted to us by spring.

    Even though scents of nature fill the springtime air, some people may have too much on their to-do lists to truly relax and enjoy the outdoors. Armor All is now bringing the natural scents of spring directly into your car. The new Essential Blends air fresheners are infused with essential oil blends of lemon bergamot, eucalyptus mint, pink grapefruit, citrus pomegranate and vanilla lavender, giving you the scents of spring wherever you go.

    "The inspiration behind Essential Blends came from looking at the average person's daily to-do list and thinking of how we could make those little in-between moments relaxing," says Megan Currie, Spectrum Brands director of marketing for Armor All. "A lot of people are in their cars for a good portion of their day, whether they are commuting to work or doing errands. We wanted to transform that daily routine into a comforting experience."

    Essential oils are known for their refreshing and restorative properties. Helping to relieve headaches, relax the mind or even energize the body, the benefits from essential oils are endless.

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Today’s consumers are willing to spend more for a good coffee, says Amy Brown, marketing manager, Franke Coffee Systems.

Next to coffee, cappuccino is the biggest selling hot beverage at Calgary Co-op. When it comes to satisfying the hot beverage consumer, Stelnicki says that quality and value are important.

“With a bean to cup, single serve type of equipment to complement the offering outside morning rush hours, you get the perfect combination to offer fresh-brewed quality coffee all day and night,” says Grimm. “Choosing the right service provider to partner with the client is key to ensure the equipment and technology is always up to date.”

When it comes to hot beverages, consumers are looking for quality, good taste and variety. “Customers want quality and variety,” says Marc Rex, director, Fresh and Foodservice, Canada, Core-Mark. “It’s important to have the roast levels and the blend descriptions of coffee available.”

Franke Coffee Systems A800 Fresh Brew

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