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> Armor All’s Essential Blends oil-infused air fresheners
CINCINNATI, OH – June 11, 2018 – DeanHouston, Inc., a leading full-service, business-to-business, integrated marketing communications firm, will celebrate its 30th anniversary as an agency this year.
Since launching in the summer of 1988, DeanHouston has undergone a significant transformation mirroring that of the rapidly evolving business landscapes in which it operates. With co-founders Dale Dean, Greg Houston and Pam Houston at the helm – and also as the only staff members – their small technical products-focused boutique agency quickly developed into a fully integrated organization that today employs more than 70 talented marketing professionals operating from the company’s offices located in Cincinnati, Los Angeles, Chicago and Shanghai.
The company boasts a full range of integrated marketing services, beginning with strategic marketing followed by traditional and digital marketing strategies, brand development, graphic design, web design and development, media and publicity, video production, and 3D animation. DeanHouston is also at the forefront of virtual and augmented reality, which is rapidly being embraced in the technical products service industries.
TORONTO, Ont. - We have turned the corner on harsh winter weather, and spring is here.
Spring is a time of renewal and refreshment as nature comes back to life, giving friends and family the opportunity to spend more time outdoors. As we trade icicles for flowers and snow angels for pool loungers, the warmer weather brings sights and smells that brighten up our day. Smells of lavender, vanilla, citrus and eucalyptus are just a few of the familiar and inviting scents gifted to us by spring.
Even though scents of nature fill the springtime air, some people may have too much on their to-do lists to truly relax and enjoy the outdoors. Armor All is now bringing the natural scents of spring directly into your car. The new Essential Blends air fresheners are infused with essential oil blends of lemon bergamot, eucalyptus mint, pink grapefruit, citrus pomegranate and vanilla lavender, giving you the scents of spring wherever you go.
"The inspiration behind Essential Blends came from looking at the average person's daily to-do list and thinking of how we could make those little in-between moments relaxing," says Megan Currie, Spectrum Brands director of marketing for Armor All. "A lot of people are in their cars for a good portion of their day, whether they are commuting to work or doing errands. We wanted to transform that daily routine into a comforting experience."
Essential oils are known for their refreshing and restorative properties. Helping to relieve headaches, relax the mind or even energize the body, the benefits from essential oils are endless.
Gum and mints are primarily impulse purchases, so it’s key to display and have marketing to ensure visibility at checkout, says Lloyd.
Tanknology largest company in the world devoted to compliance solutions for petroleum systems. If you operate an underground or an aboveground petroleum fueling system, you are no doubt governed by multiple environmental regulations. In our blog, we discuss topics of interest to our industry community; whether it be a regulatory development, our take on breaking industry news, news from our company, or anything else we believe may be of interest the tank compliance community. We hope you will join us in the conversation.
With 30 years of technological advances and the strongest end-to-end support network in the world, PDQ is the undeniable partner for car wash solutions and success.
Founded in 1969, Belanger, Inc. is a full-line car wash equipment manufacturer whose offerings maximize wash bay Profit-Per-Foot™.
Gum and mints are popular purchases at convenience stores across the country.
“Convenience is an important channel for gum and mint purchases,” says Tony Moussa, channel development head, Mars Wrigley Confectionery. “Roughly 15 per cent of Canadian gum and mint sales occur at the convenience channel.”
Gum and mints are a good fit for convenience with convenience channels among the fastest growing in Canada for gum and mint purchases.
“Gum and mints satisfy a need for convenience shoppers, whether it’s breath freshening or a fun pick-me-up,” says Moussa. “They are highly impulsive products and consumers are not afraid to try something new when they see a robust assortment. These products have high velocities and occupy a small footprint in stores, which make them easy to merchandise.”
Mars Wrigley Confectionery continues to innovate through product form, flavour and packaging, while also keeping focus on core items that deliver on the foundation of the category, says Moussa.
“Mars Wrigley Confectionery recently introduced relevant innovation from its leading gum and mint brands,” notes Moussa. “Under Excel, Mars Wrigley Confectionery has introduced Excel Soft Chew, a soft, larger gum pellet that’s flavourful and easy to chew. Excel Soft Chew gum is available in peppermint and spearmint flavours in both bottles and a new hard plastic singles format that won’t get damaged in pockets or purses.”
Juicy Fruit Mixies is a new gum product that Moussa says brings fun to the category.
“This new product is a large, soft pellet, available in an assortment of fruit flavours in one pack, delivering a fun experience for the consumer,” notes Moussa.
It is important that convenience stores carry a strong assortment of top selling, core gum and mint items, while also creating space for innovation, notes Moussa.
“The convenience and gas channel typically carries a large assortment of gum and mint products,” states Moussa. “Consumers in this channel are loyal to their products but are also open to trying new, innovative products.”
Brand recognition is critical for confectionery, which is a high impulse category, adds Moussa.
“When promoting gum and mints, having an easily recognizable brand makes the consumer decision at shelf that much easier and quicker,” says Moussa. “Offering a cross-section of core items and new items under a recognizable brand will satisfy consumers.”
Mars Wrigley Confectionery recommends that retailers in the convenience and gas channel display gum and mints in areas of the store where there are category adjacencies.
“Two areas we have found displays to be successful are the pop cooler section and the ready-to-serve coffee station,” says Moussa. “We have also seen a significant increase in sales in locations where gum and mints are placed on the counter beside the cash. This provides an optimal position at point of purchase.”
Gum in Canada
A Gum in Canada report from market research provider, Euromonitor International, states that prospects are not bright for gum in the Canadian market. Gum, comprising of bubble gum and chewing gum, saw ongoing decline in 2017, with sales falling by one per cent in current value terms and three per cent in volume terms, according to the report. Further information is available at www.euromonitor.com or http://blog.euromonitor.com.
“Gum struggles to deal with the challenges represented by a range of factors, including competition for the attention and purchasing power of, particularly younger, consumers, both from within packaged food and beverages and further afield, in areas such as digital apps and mobile games,” says the Euromonitor report.
Mars Wrigley Confectionery recently introduced a new form of mints that are crossing over into what consumers have traditionally sought from a gum product.
“Consumers are increasingly looking to mints to deliver on the same breath freshening as gum and we will continue to expand our offering in this space,” says Moussa. “Excel Chewy Mints toe the line between a candy and a mint,” says Moussa. “Excel Chewy Mints give consumers an instantaneous hit of cooling in a fun candy-like format. Chewy mints are a growing sub-segment within mints and this new offer from Excel will surely be a hit with Canadians.”
Consumers in the convenience and gas channel are looking for choice and variety in regard to the gum and mints category, comments Moussa.
“Over 80 per cent of gum and mint sales in the channel are mint flavoured,” notes Moussa. “We see a growing interest in fun and enjoyment gum, as evidenced by Hubba Bubba’s performance as one of the fastest growing brands in Canada. We know consumers in the gum and mints category are willing to try new products while staying loyal to their favourite brands, making it important to strike a balance between core offerings and innovation.”
Consumers want choice and variety has become a mandate, says Kalshelia Lloyd, North America gum equity lead, Mondelez International.
“In recent years, gum has continued to evolve and we see consumers not only turning to the category for functional benefits like breath freshening, like they have in the past, but now also for treating themselves,” says Lloyd. “With a wide range of delicious flavours, gum and mints are now able to satisfy that sweet tooth in a way that offers a well-being benefit, like sugar-free.”
Mondelez International recently introduced Trident Vibes, an exciting new gum that takes consumers on a journey of taste and texture that brings a burst of something new, says Lloyd.
“Consumers are always looking for something new and exciting flavour and texture experiences, similar to what they are seeing in other categories, like candy,” notes Lloyd. “We love that we are able to bring that excitement with Trident Vibes gum, which has a light crystal coating that turns into a smooth gum with extra pops of delicious flavour combinations. Being a trusted brand where consumers know to always expect a great taste and the highest quality is important to Mondelez and our brands.”
“In addition, we know there are occasions where gum and mints are highly relevant, like after coffee for example, so making those associations for consumers should help to increase the likelihood of purchase and basket sizes,” says Lloyd. “For categories that are so driven on impulse, you always want to have something for everyone so they can always find what they want.”