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> Armor All’s Essential Blends oil-infused air fresheners
CINCINNATI, OH – June 11, 2018 – DeanHouston, Inc., a leading full-service, business-to-business, integrated marketing communications firm, will celebrate its 30th anniversary as an agency this year.
Since launching in the summer of 1988, DeanHouston has undergone a significant transformation mirroring that of the rapidly evolving business landscapes in which it operates. With co-founders Dale Dean, Greg Houston and Pam Houston at the helm – and also as the only staff members – their small technical products-focused boutique agency quickly developed into a fully integrated organization that today employs more than 70 talented marketing professionals operating from the company’s offices located in Cincinnati, Los Angeles, Chicago and Shanghai.
The company boasts a full range of integrated marketing services, beginning with strategic marketing followed by traditional and digital marketing strategies, brand development, graphic design, web design and development, media and publicity, video production, and 3D animation. DeanHouston is also at the forefront of virtual and augmented reality, which is rapidly being embraced in the technical products service industries.
TORONTO, Ont. - We have turned the corner on harsh winter weather, and spring is here.
Spring is a time of renewal and refreshment as nature comes back to life, giving friends and family the opportunity to spend more time outdoors. As we trade icicles for flowers and snow angels for pool loungers, the warmer weather brings sights and smells that brighten up our day. Smells of lavender, vanilla, citrus and eucalyptus are just a few of the familiar and inviting scents gifted to us by spring.
Even though scents of nature fill the springtime air, some people may have too much on their to-do lists to truly relax and enjoy the outdoors. Armor All is now bringing the natural scents of spring directly into your car. The new Essential Blends air fresheners are infused with essential oil blends of lemon bergamot, eucalyptus mint, pink grapefruit, citrus pomegranate and vanilla lavender, giving you the scents of spring wherever you go.
"The inspiration behind Essential Blends came from looking at the average person's daily to-do list and thinking of how we could make those little in-between moments relaxing," says Megan Currie, Spectrum Brands director of marketing for Armor All. "A lot of people are in their cars for a good portion of their day, whether they are commuting to work or doing errands. We wanted to transform that daily routine into a comforting experience."
Essential oils are known for their refreshing and restorative properties. Helping to relieve headaches, relax the mind or even energize the body, the benefits from essential oils are endless.
Tanknology largest company in the world devoted to compliance solutions for petroleum systems. If you operate an underground or an aboveground petroleum fueling system, you are no doubt governed by multiple environmental regulations. In our blog, we discuss topics of interest to our industry community; whether it be a regulatory development, our take on breaking industry news, news from our company, or anything else we believe may be of interest the tank compliance community. We hope you will join us in the conversation.
With 30 years of technological advances and the strongest end-to-end support network in the world, PDQ is the undeniable partner for car wash solutions and success.
Founded in 1969, Belanger, Inc. is a full-line car wash equipment manufacturer whose offerings maximize wash bay Profit-Per-Foot™.
It’s all about choice and control for today’s consumer. We want it all.
That goes for dispensary drinks too. If you take a look around, more establishments are offering customers more control over their beverage of choice – in product variety, selection in flavours and the freedom to pour it themselves.
The dispensary drinks category has expanded beyond your basic coffee and fountain drink and includes a variety of carbonated sodas, simple or specialty coffees, smoothies and milkshakes on a full-serve and self-serve basis in c-stores across the country.
Ice or no ice. Single flavour or multiple flavours combined. Hot, cold, iced or blended. Half cup, full cup. Organic, Fair Trade or Rainforest Alliance Certified. The choice is yours.
C-stores have the competitive advantage of offering customers dispensed beverages that are quick, consistent and comparative quality, portion-controlled, reasonably priced and on the go – at the touch of a screen.
Convenience & Carwash Canada spoke with a few representatives in the dispensary drinks industry for their take on popular products, reliable equipment, industry trends, a retailer’s responsibility and what to watch out for to ensure a success dispensary drinks program in the C&G channel. We spoke with Chris Midbo, territory manager with Western Refrigeration; Amy Brown, marketing manager with Franke Coffee Systems; and Judi Saliba, senior sales executive at TFI Food Equipment Solutions Inc.
What drink dispensary equipment do you supply to the C&G channel?
Western Refrigeration [WR]: Western Refrigeration supplies fountain beverage dispensers and FCB (frozen carbonated beverages) dispensers. These are primarily self-serve. The company we represent is Cornelius, which is the largest manufacturer of beverage equipment in the world.
Franke [F]: Franke offers a full portfolio of both semi and super automatic coffee systems, with full-serve and self-serve applications. Our A-line of super automatic coffee machines (A1000, A800 Fresh Brew, A600, A400) dispense beverages at the simple touch of a button – freshly brewed, bean to cup coffee, espressos, cappuccinos, mochas, lattes, macchiatos. Anyone can operate these machines with ease.
TFI Food Equipment Solutions Inc. [TFI]: Our network supplies Taylor FCB and Franke specialty coffee and bean-to-cup equipment.
Which of the dispensary drink equipment that you supply to the C&G channel are the best selling/most popular, and why?
[WR]: In Canada, the FCB slush dispensers are the most popular. The product is extremely popular with high consumer demand and popular with retailers because of its high profit margin of approximately 60-70 per cent profit. Fountain pop is making a resurgence in the c-store channel due to better quality equipment and some of the larger chains promoting it strongly. We also provide non-carbonated units (FUB) that make ice coffee, available in different capacities.
[F]: The A1000 is the perfect solution for high-volume establishments that want to provide a wide variety of espresso-based beverage options to their customers. This machine can keep up with the highest demand, has the capability to offer two milk types and up to six different flavours. Its touchscreen with custom screensavers and video capabilities provides a great opportunity for operators to educate customers on available drinks and other in-store offerings.
[TFI] Taylor Model 349 FCB machine is the most popular as well as the best selling. Extremely fast dispensing, ease of operator use and unmatched field life – the average field life of that machine is 10 years of profitability.
What are the trends/innovations in dispensary drinks and how are you responding to them?
[WR] The biggest trend is more options for flavour and type of drink. Like the bottled category, it’s about selection. In terms of innovation, the incorporation of new displays in product control and dispensing, with the opportunity for companies to download their own advertising, like an IPAD screen, is awesome technology. Equipment has also come a long way in terms of it being easier to use and maintain. Our Viper FCB units are fully sealed so no chance of any contamination, hence a safe, great tasting product. A longer operational lifespan with less maintenance means cost savings for the retailer.
[F]: Limited Time Offers (LTO) trend at different times of the year. Our machines can make Pumpkin Spiced Lattes, Peppermint Mochas, Gingerbread Lattes, and any other LTO an operator would like to select to satisfy those LTO cravings. Additionally, we see a trend in cold foam. The side fridges with our machines feature FoamMaster Technology, which has the capability to make both hot and cold milk foam. Internet connectivity of our equipment enables the retailer to gather real-time sales figures, machine status, payment systems and pay per beverage option right at the machine.
[TFI]: The most successful programs are self-serve – today’s consumer likes to be in control of the purchasing experience and self-serve allows this. In case of FCB, consumers like to mix flavours for a bold and colourful beverage.
What work is required on the retailer’s part to ensure a successful dispensary drinks program?
[WR]: The biggest effort on a retailer’s part is to perform the required maintenance to ensure a quality and safe product is served, and to ensure the longevity of the equipment.
[F]: It is important to get staff support of a new coffee program to ensure success, or assign a coffee champion at your location. Operationally, the retailer should focus on store configuration and best placement for the equipment that will allow easy use. The retailer should also make a conscious effort to educate their customers on their coffee offering to gain momentum, through marketing, sampling, appropriate lighting and signage.
[TFI]: Regular maintenance for each piece of equipment is an absolute must – whether it’s daily cleaning or a quarterly tune up.
What support do you offer C&G retailers to ensure a successful dispensary drinks program?
[WR]: Preventative maintenance programs are available. Training is done at install as well if the site wants to perform the maintenance themselves. Parts and labour are readily available with a toll-free service line covering all across Canada.
[F]: Franke offers training, service and maintenance support through a vast network of service providers across North America.
[TFI]: Every piece of equipment from TFI includes installation, start up and regular training by our factory trained technicians. All our service events carry warranties.
What should a retailer consider before committing to a dispensary drinks program?
[WR]: A retailer’s location and its demographic should be considered. Schools, sports fields, office buildings in close proximity are advantageous. A dispensary drinks program adds profit to an existing foodservice program, such as hot dogs and deli sandwiches.
[TFI]: A turnkey specialty coffee/bean-to-cup program would occupy about 36” of counter space, while a Taylor Model 349 needs 40” of floor space.
What should a retailer watch out for with a dispensary drinks program?
[WR]: Cleanliness around the equipment is always a concern. Like anything else, the area needs to look organized and be clean at all times. Eye appeal is huge.
[TFI]: Properly maintained equipment with the right marketing strategy is nothing other than a home run. There is waste and spillage with any foodservice product, but the tremendous profits (+70 per cent) and the extended field life of the equipment, coupled with the popularity of the categories, make a huge profit generator for the operator.
What advice would you offer a retailer considering a dispensary drinks program for their store?
[WR]: Self-serve is a big growth area in the c-store channel and is perfect for retailers looking to increase their profitability. My advice is to ensure cups and lids for dispensary drinks are organized and clearly marked.
[F]: Now is the time to elevate your traditional drip and espresso-based beverage programs to maximize sales.
[TFI]: Unquestionably, self-serve drives sales. Pay attention to your profit centre – wipe up spills and keep the equipment full so customers can buy the product.
Overall, we learned that dispensary drinks in the C&G channel is BIG – a big growth category, big in product and flavour innovation and that operators can sip and slurp a big profit margin.