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INSTORE AND NUTRITION

Consumers make confection purchases on impulse.

by: Angela Altass

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    TORONTO, Ont. - We have turned the corner on harsh winter weather, and spring is here.

    Spring is a time of renewal and refreshment as nature comes back to life, giving friends and family the opportunity to spend more time outdoors. As we trade icicles for flowers and snow angels for pool loungers, the warmer weather brings sights and smells that brighten up our day. Smells of lavender, vanilla, citrus and eucalyptus are just a few of the familiar and inviting scents gifted to us by spring.

    Even though scents of nature fill the springtime air, some people may have too much on their to-do lists to truly relax and enjoy the outdoors. Armor All is now bringing the natural scents of spring directly into your car. The new Essential Blends air fresheners are infused with essential oil blends of lemon bergamot, eucalyptus mint, pink grapefruit, citrus pomegranate and vanilla lavender, giving you the scents of spring wherever you go.

    "The inspiration behind Essential Blends came from looking at the average person's daily to-do list and thinking of how we could make those little in-between moments relaxing," says Megan Currie, Spectrum Brands director of marketing for Armor All. "A lot of people are in their cars for a good portion of their day, whether they are commuting to work or doing errands. We wanted to transform that daily routine into a comforting experience."

    Essential oils are known for their refreshing and restorative properties. Helping to relieve headaches, relax the mind or even energize the body, the benefits from essential oils are endless.

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Chocolate Offerings

Consumers are looking for different ways to consume confectionery products that will fit into a healthier lifestyle, says Jones. Nestlé has repositioned its' king size format into a share size format with portions within bars so they can be more easily shared with another individual or to make it easier to consume a portion of the product in the moment and save the rest for another time.

Sugar and Gum

"Organic has been an important area of innovation in the last year," he notes. "This claim has appeared on six per cent of the total launches in the category, increasing by five percentage points compared to the previous year. Millennials are driving fair trade chocolate purchases."

"We continue to develop and look at what we can do with chocolate," remarks Raso. "Some people put fruit, peanuts, or Rice Krispies in it, but, at the end of the day, it's chocolate and it's the food of the Gods. That doesn't change."

Confectionery may have seen some changes in recent years but it is still that little treat that is often an impulse purchase.

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